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E-commerce is booming, but ever wondered why exactly your target audience wants to order online? Despite the fact that the thought of retail stores continues to be very popular? Even though businesses spend a lot of time looking to define their buyer personas and ideal customers, they frequently overlook the main psychology behind shopping on the web. Customers don't really buy anything from anyone online. They have a thought processes that either encourages the crooks to complete a purchase or drives the offending articles to another retailer. For example, products with a big price often face difficult in selling online. And then there are goods that people may wish to get a feel of before purchasing. But with the changing times, e-commerce has developed into a way of life and businesses have realized a way to suffice the decision-making needs from the customers. 1. Wide range of products to pick from Having an online store gives you an opportunity to get after dark shelf space issues and include more inventory into the business. While it could seem like difficult to most retail business holders, the possibility of being offered an array of products on the internet is one of the primary factors that cause the shift to digital shopping. More and more people today search for brands online rather than stores – they have more product variations, sizes, availability, etc. For example, Amazon started as an internet bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts. 2. Competitive prices for all products Today, there are a variety of people who visit physical stores to check a product, its size, quality and also other aspects. But few of them can even make the purchase readily available stores. They tend to discover the same product online instead. The reason being, the expectation of a competitive pricing. These industry is commonly known as bargain hunters. If you'll be able to, offer competitive pricing to your products when compared with that at the physical stores. You could also decide to put a few products on every range, on sale to draw the interest of bargain hunters. For example, Snapdeal comes with a 'deal in the day' – in which the pricing of products is considerably low compared to what they would cost in stores. This makes the customers think they're bagging a great deal, and the sense of urgency across the deal boosts the number of conversions. 3. Reviews off their online shoppers According to Internet Retailer, 62% of customers look for online reviews on an item or service before purchasing it. In physical stores, it can be impossible for the shopper to know what other company is saying about the products – especially with the sales people ensuring they hear nothing but the good. And that's one other reason, why they prefer clothing websites. Offer reviews, ratings or customer testimonials on your products and display them clearly about the product pages. The better the rating, the bigger are the likelihood of it to sell. 4. Ability that compares prices Moving from brand store to a different can be really tedious. On the other hand, switching sites to match prices of items from different brands is much easier. Apart from the reviews given on different internet vendors, prices will be the next thing that customers search for. The easiest way of doing so is displaying a genuine price as well as the price that you will be offering. It becomes easier for them to notice the difference, and hence, the chances of these seeking to other retail online retailers become a lot lesser. For example, if you are running a winter sale, make sure you display the first price, the share of your offering and also the new price for the product pages. And don't forget to highlight the offer on your homepage also. 5. Saving a lot of time Traveling to stores that are not close by even though you want to invest in a certain brand, could be a put-off. That may be the reason why most customers seek to websites instead. The ability to browse through the products and purchase whatever they want, from wherever these are, saves them lots of time. But what these customers generally seek for is the efficiency of delivery that an online retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within 7 days of order', keep the delivery information absolutely clear. And if possible, allow them to have the ability to decide on their delivery date.